Exports as a strategy
Exporting should be part of your business plan and it isn't for most companies. Last week I found out
the full story on international trade from the Undersecretary of International
Trade for the U.S. Department of Commerce, Francisco Sanchez.
One of the crown jewels of Southeast Florida’s economy, Port
Everglades, is positioning for expansion in exports with the addition of the U.S. Commercial Service’s Export Assistance Center
and Sanchez was in town to cut the ribbon with other notables.
South Florida ranks seventh in the United States for exports
at $58 billion, according to U.S. Census Bureau data. Yet only one percent of U.S. companies actively
export goods or services, and of that number 58 percent export to only one
About ten years ago Richard Ticktin, president and CEO of Synergy Labs, a Fort Lauderdale animal
health product manufacturer, was exhibiting at a domestic trade show when he
was approached by several foreign companies wanting to do business with
him. Now, exports represent over 25 percent
of his annual sales.
“We have the advantage of Made in America on our label which
allows us to add a premium to our products,” Ticktin said. “My advice to Chamber members is to contact
the US Commercial Services Export Assistance
Center for fantastic free information and help.”
Through the Center you can receive customized market and
industry briefings along with timely and relevant market research. The Center will even help with appointments
with prospective trade partners in key industry sectors.
In an effort to increase international trade and jobs, we
will be partnering with our strategic alliances to double exports over the next
But attracting more American exports is only part of the
equation. We also must continue to
reduce trade barriers by enacting more free trade agreements. We have patiently requested adoption of these
agreements for many years. According to Undersecretary
Sanchez, we are moving forward with an agreement in Colombia.
You currently may not be in a position to export, however, including
exports in future expansion plans makes sense.