It took three years for us to get together, but Howard Greenberg, CEO of Sun-Sentinel, let Directors and Trustees know his company is doing quite well reinventing itself. More importantly, he gave attendees at the Riverside Hotel luncheon a glimpse into the business side of an enormous media company.
Greenberg also took time to answer questions and suggested that a marketing campaign for any company must be multifold, incorporating traditional and cutting edge strategies sending and gathering information. He recommended businesses formalize their search engine optimization (SEO) and search engine marketing techniques.
“If you aren’t on page one of a Google search, you aren’t relevant,” Greenberg said. “Most web searchers never go past the first page” so if you’re on page two or later you are not competitive in a digital world.
We could have gone on for hours talking about connectivity, the speed of which has increased exponentially in my 49 years. Your company’s presence should allow customers to do anything and everything whether it is a restaurant or auto dealer. There are many Chamber companies that can help you with this. It doesn’t matter where you begin as long as you begin.