Greenberg on digital economy
It took three years for us to get together, but Howard Greenberg, CEO of Sun-Sentinel, let Directors and Trustees know his company is doing quite well reinventing itself. More importantly, he gave attendees at the Riverside Hotel luncheon a glimpse into the business side of an enormous media company.
Greenberg also took time to answer questions and suggested that a marketing campaign for any company must be multifold, incorporating traditional and cutting edge strategies sending and gathering information. He recommended businesses formalize their search engine optimization (SEO) and search engine marketing techniques.
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Dan Lindblade, CAE